CTV: Refreshed and Reloaded

 In a world where first impressions count, we have one chance to make an impact.  CTV hit the proverbial refresh button this month and will soon reveal its ‘reloaded’ look-and-feel across the board – both on and offline.

We’re excited about the changes. As a vibrant, dynamic, up-to-date team widely recognized as one of South Africa’s premier providers of customised training videos, we wanted to embrace a new look for our brand that communicates this. 

CTV: producing quality, cutting-edge customized training videos for your industry

The changes have been incremental though, as they say, Rome wasn’t built in a day. Managing Director Denise Sherman, had this to say:

“Entrepreneurship is a journey of growth, both personally and professionally. Over the last year, particularly as a result of our journey with the Branson Centre of Entrepreneurship, we have really grown. Who we are, where we are now as a business and where we want to be is a lot clearer. We want our new brand to relect on the outside the transformation that’s already going full steam ahead on the inside.

Rebranding can be a daunting task. We’ve wanted to do it for a few months already, but one of the main mental hurdles we’ve had to get over is “Who do we approach to do the rebrand for us?”. Finding the right person to walk your rebrand road with you is more of a process than picking up a yellow pages and finding a designer. Your “brand architect” needs to have a similar flavour to that of your company. Their vision, values and approach should be in sync with yours.

We have been fortunate enough to engage exactly the right person – Paul Taliadoros from Downtown Design. Paul is one of my fellow Branson Centre Entrepreneurs, and completely sold me when he presented his business to the class. He has a fresh, slightly cheeky, “out-of-the-box” approach – which resonates with us. In short – exciting stuff ahead. Watch this space."